Most growth problems are narrative problems.

I work with leadership teams when product, brand, and marketing start drifting apart and growth stalls.

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I’m usually brought in when:

  • The product is shipping, but the story keeps shifting

  • Marketing can’t explain the product simply without oversimplifying it

  • The creative looks strong, but nothing is compounding

  • Leadership disagrees on what actually matters

  • Growth slows and every team has a different theory why

My job is to create narrative clarity early enough that teams stop burning time downstream.